01 · Hero product view
The product as the hero
Instead of abstract AI imagery, the hero shows the real course dashboard inside a clean browser frame, so teachers see exactly what they'd be using.
EdTech · AI
BWISE
A launch website for an AI course-planning tool — built to explain the product in seconds and grow a waitlist before public launch.
- Industry
- EdTech · AI
- Audience
- Teachers & instructors
- Project
- SaaS Product Website
- Stage
- Private beta · Waitlist
(The brief)What we were
What we were
asked to solve
BWISE helps teachers generate syllabi and course outlines by answering a few questions. The product was still in private testing, so the site had two jobs at once: make an AI tool feel trustworthy and teacher-friendly, and capture early interest without a public sign-up to send people to.
Our approach
We led with the product itself — a real app screen right under the headline — then translated the AI into four outcomes teachers care about. The tone stays plain-spoken (Built for Educators, Not Platforms), and every scroll path ends at a short, three-field waitlist form.
- 01
Explain it instantly
A visitor should understand what BWISE does before they scroll.
- 02
Make AI approachable
Talk about saved prep time and better lessons, not models and prompts.
- 03
Build the launch list
Turn interest into waitlist sign-ups while the product is in private testing.
(Scope at a glance)
4Core outcomes, one card each
3Fields in the waitlist form
2Products in the navigation — Enterprise & Framework
1Clear call to action: join the waitlist
(Design walkthrough)
Key screens &
Key screens &
the thinking behind them.
02 · Feature cards
Four outcomes, not features
Generate outlines, create syllabi, teach anywhere, get AI support. Each card pairs a simple icon with one benefit in a teacher's own words.
03 · Story & waitlist
From story to sign-up
A short brand story — built for educators, not platforms — flows straight into a dark, high-contrast waitlist block that's hard to miss and quick to fill in.
(Visual language)
Colour & type
- Wise Green#00AC69
- Ink Navy#202945
- Deep Navy#1B1E3E
- Cloud#F7F9FA
- Slate#494A50
Aa
PoppinsHeadings
Aa
InterBody copy
(Responsive)
Designed for
Designed for
the thumb, too.
On phones the product screenshot stays in the hero, the feature cards stack into a simple vertical story, and the waitlist form shrinks to full-width fields that are easy to fill in with your thumb.
(The full page)
Hover to scroll the homepage ↓
Top to bottom
(What we delivered)
End to end,
End to end,
design to launch.
- Landing page
- Product showcase
- Feature section
- Waitlist & newsletter forms
- Blog templates
- Our Story page
- Responsive build
Takeaway
Pre-launch sites live or die on clarity. Showing the real product and keeping the ask small — three fields, one button — let BWISE start building an audience before launch day.
See it live ↗
(Let's Connect)
Got a project
Got a project
in mind?
Let's make something happen together. Book a free 30-min call or drop us a note — we reply within 24 hours.