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A warm, trust-building website for an online counselling platform — designed to make reaching out for help feel safe and simple.
People who visit Felicity are often anxious, unsure, or arriving at a hard moment. The site had to explain how online therapy works, introduce the counsellors, and cover sensitive topics — from anxiety and depression to trauma and LGBTQIA+ support — without feeling clinical or salesy.
We paired a warm orange with a calm indigo, put real counsellor faces and credentials right at the top, and listed the issues people come with in plain language. A four-step How it works, a free mental-health test and clear privacy reassurance (HIPAA-compliant, 256-bit SSL) make the first step feel small.
Show who you'll talk to, their qualifications and how your data is protected.
From choosing a plan to joining a session, there should be no guesswork.
A free test and a support chat for people who aren't ready to book yet.
A counsellor carousel leads with faces, names and degrees, next to the three session types and key reassurances: regional languages, a private platform and round-the-clock support.
Specialisations appear as simple tags, so visitors can recognise what they're going through. A bold indigo band then offers a free mental-health test as a low-pressure way in.
The platform section shows the app across devices and explains the extras — nuanced matching, a mood journal, wellness content and a community forum — in short, friendly blocks.
On mobile the hero image and promise lead, the counsellor carousel becomes swipeable, and the four steps stack vertically with arrows — so the path from first visit to first session reads clearly on a small screen.
In mental health, design has to lower anxiety, not add to it. Warm colour, real faces and small, clear steps did more for trust than any headline could.
See it live ↗Let's make something happen together. Book a free 30-min call or drop us a note — we reply within 24 hours.